Power and Influence Essay Example | Topics and Well Written Essays - 500 words - 1

Power and Influence - Essay Example Information power is based on personal attributes, and is closely related to expert power. Information power in the case of advertising the toothpaste is important in assisting a brand manager coordinate employees towards a common goal. Coercive power is the ability involved in controlling an individual’s way of making decisions (McShane & Von, 2010). Coercive power is usually sourced by taking something away as punishment or threatening to do something when someone fails to follow instructions. It may be a severe way to gain authority in the workplace, but it is necessary in cases where stubborn employees are involved. Coercive power is definitely not a perfect way to market a product (McShane & Von, 2010). Expert power is the ability to affect the decisions of other parties by use of knowledge and expertise. In an organization, it is power based on experience in specific areas or experiences (Zastrow 2009). Expert power is not limited to the authority and can quickly send a subordinate up the ladder. Finally, referent power relates to the authority of an individual to a team or followers. It is mainly affected by the respect or admiration of the holder of the power (Zastrow 2009). Mass leaders or politicians are good examples of people with the effect of referent power. Production departments. It would also help me win over the advertising agencies (McShane & Von, 2010). Earning respect in the workplace is important since the same colleagues will help me market my skills to the production departments. Expert power helps create admirers, thus making a product sell fast. Referent power, on the other hand, will enable me to use my authority to my team members (Zastrow 2009). Team members might have friends in the advertising agencies or production departments. The same friends will market my skills and will enable me to have higher chances of being picked by the advertising agencies or production departments. As a brand

Markerting Essay Example | Topics and Well Written Essays - 5250 words

Markerting - Essay Example Design/methodology/approach – The scope of the study qualitatively considered university student consumer behavior. The methodology implemented a case study and 100 questionnaires derived from the internet database (survey monkey), as well as 50 questionnaires from campus. The study implements a non-probability, self-selecting sampling technique. The qualitative methodology consisted of interviewing five university students. A semi-structured technique was used. Finding – A number of significant findings were determined. A significant number of university students owned netbook computers and they found the following things significant: battery life, price, product quality, storage memory, Bluetooth, design and elegance. The participants generally had a high knowledge of computer knowledge. They are also brand conscious. There were a few problems detected but most were anticipated in the literature review. The research investigates the university students’ perspectives on netbooks, in order to get the information about the students’ consumer trends regarding netbook products. And to determine the wants and needs university students have for netbook products. Netbook is an extremely lightweight personal computer. Intel introduced the netbook in February 2008 to describe small, low cost, light weight, and lean functioning subnotebooks designed for optimal internet use. PCWORLD (2008) towards the end 2008, netbooks had ultimately become a larger commodity than laptops. Figures estimate that nearly 30 times more netbooks were sold in (11.4 million, 70% of which were in Europe than in 2007 (400,000). For 2009 sales are expected to increase to 35 million, and an estimated 139 million in 2013. This trend is reinforced by the rise of web-based applications as well as mobile networking and, according to Wired Magazine, netbooks have changed into "super-portable laptops for professionals". PCWORLD (2008),